Privacy Policy
TreyStone (“we,” “us,” or “our”) is committed to protecting the privacy and confidentiality of our website visitors, prospective investors, and partners. This Privacy Policy outlines how we collect, use, disclose, and safeguard your information when you visit our website (https://www.treystone.com), interact with our digital advertisements, or submit your information through our secure investor lead capture forms.
1. Information We Collect
To facilitate access to private equity real estate placements and maintain regulatory compliance, we collect information across two primary categories:
- Information You Provide Directly: This includes personal and professional data you explicitly submit through our native lead generation forms on Meta, LinkedIn, or our website. Data points collected include:
- First and Last Name
- Professional Corporate/Work Email Address
- Primary Telephone Number
- Current Employer / Company Name
- Accredited Investor Status (Self-certified via qualification screening questions)
- Information Collected Automatically: When you navigate our platform, we automatically collect tracking metrics including your IP address, browser type, device identifiers, and behavioral data regarding how you interact with our landing pages.
2. How We Use Your Information
TreyStone uses the information we collect strictly to execute our core real estate private equity operations, specifically:
- To verify preliminary regulatory compliance and check accredited investor eligibility as legally mandated for private placement distribution.
- To deliver requested fund documentation, including Private Placement Memorandums (PPM), marketing decks, and physical deployment asset summaries.
- To facilitate investor relations communications, direct scheduling requests, and brief scheduling syncs via our integrated booking calendars (e.g., Calendly).
- To optimize our digital advertising targeting and campaign metrics on professional networks.
3. Third-Party Data Systems and Integrations
We do not sell, rent, or trade your personal information to third-party marketers. Your data is only transmitted across secure, enterprise-grade cloud systems necessary to process your investment inquiry:
- Customer Relationship Management (CRM): Collected lead data is securely synchronized with our CRM pipeline for long-term database management and compliance tracking.
- Scheduling Interfaces: Information passed during meeting requests is processed securely through our scheduling integration provider (Calendly).
- Advertising Platform Analytics: We utilize tracking pixels and API signals from Meta and LinkedIn to measure ad conversion performance. This data is aggregated and hashed to maintain personal privacy.
4. Data Retention and Security
TreyStone implements robust institutional security practices to defend your data against unauthorized access, modification, or disclosure.
- Retention: We retain investor relationship data for as long as necessary to fulfill the operational purposes outlined in this policy, or as strictly required to comply with federal financial, SEC legal, or administrative data retention frameworks.
- Security: Access to submitted financial and professional profile data is strictly restricted to authorized members of the TreyStone investor relations team.
5. Your Rights and Legal Disclosures
Depending on your jurisdiction, you may hold structural rights regarding your personal information, including the right to request access to your stored profile data, request corrections to inaccurate records, or request complete data erasure (subject to overriding legal, compliance, or regulatory tracking mandates held by the fund).